Matched giving delivers maximum impact for sick kids
Matched Giving delivers more for seriously ill children and more for your people and organisation.
Put simply, through Matched Giving, Partners match donations dollar for dollar as part of a fundraising campaign or event. It can be set up within a certain timeframe or to reach a stated fundraising goal.
Benefits of Matched Giving
More donations
By encouraging more giving, Matched Giving helps raise more money for sick kids.
More engagement
By bringing the community together around a common goal, Matched Giving engages more people with your brand.
More good
Matched Giving does more good. The impact on Starlight programs is more than triple from every matched donation!
Brand alignment
Matched Giving lets you choose to support a campaign that resonates with your brand.
Starlight has a range of community events and campaigns for those who like to stream, game, run, swim, ride or trek giving you the power to be part of an initiative best aligned to your people and purpose.
Why it works
Matched Giving provides added incentives and exciting content for participants to promote their fundraising event amongst their networks.
Matching also creates a sense of urgency and helps increase participant's own personal fundraising tally. And for their donors and supporters, donation matching provides that extra motivation to take immediate action in support of their friend and the cause they are passionate about.
What's on offer
Starlight can customise a Matched Giving campaign to suit your objectives:
Your logo displayed on all pages across the campaign website for entire campaign (3+ months)
3+ Dedicated email campaigns promoting your Matched Giving offer to all participants (Announce, Remind and Celebrate) inc. SMS message
Social Media promotion across Starlight campaign social platforms
Your brand mentioned to every donor during the promotion (eg. your donation was matched by XYZ!)
Media & PR will try to be secured (if possible)
You will receive Starlight brand assets, imagery, stories and impact reports to share with your community.
Starlight Matched Giving Opportunities
Tour de Kids
Ride solo or get your peloton together, hit the open road or join a spin class for our fun cycling challenge.
Game Changers
Powered by EB Games and Twitch, be part of our gaming challenge & throw your support behind your favourite gamer.
Super Swim
Whether you swim solo, in a squad, in the open seas or at the local pool, every kilometre counts for sick kids.
Starlight Day
Join our biggest national fundraising day of the year where you can help bring happiness to sick kids in hospital.
Stream Raiser
Go live with your content on the video streaming platform of your choice to brighten the lives of sick kids.
Super Steps
Walk or run 10,000 steps a day to improve your fitness and bring joy to sick kids and their families in hospital.