Starlight Children's Foundation and partner AFT Pharmaceuticals share a common goal of helping to improve health and wellbeing in the community.
Innovation is at the core of the pharmaceutical group's mission and it is recognised for its world-class research and development.
The company's founder and CEO, Hartley Atkinson says since its inception, the organisation has had a strong commitment to giving back to the community.
"My wife Marree and I started this company 20 years ago in a garage with a commitment to use innovation to make a real difference to people's health. Helping support local charities like Starlight is a powerful way we can use our success to do good in the wider community." - Founder and CEO, Hartley Atkinson
In a recent [cause related marketing] initiative, AFT donated $1 from the sale of each Maxigesic® pack purchased to the customer's choice of one of the three charities including Starlight.
The successful campaign raised an incredible $15,000 for Starlight helping to bring vital happiness to help seriously ill and hospitalised children and young people.
Every month children and their families make over 15,000 visits to Starlight Express Rooms in children’s hospitals across the country.
"We are so thankful for the support AFT provides. Starlight can only continue to be there for seriously ill kids and their families thanks to their ongoing generosity." - Nicola Tuck, Starlight Partnerships Executive